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Strategy
Key elements of Integra Group’s strategy:
Improving the quality of integration and effectiveness of the Company’s business units.
Growing its market share through both organic growth and value-added acquisitions, with subsequent consolidation and solidification of leading positions through further organic growth.
Offering a value-added set of oilfield services for customers. Specifically offering high-quality technology services in combination with integrated project management and a full range of technological solutions.
Further diversification of Integra Group’s oilfield services and products to ensure stability of revenue.
Integra Group strives to occupy leading positions in the sector:
By developing advanced technologies
As a result of depletion of existing deposits, and also due to the need to explore and develop new areas in the Russian Federation, oilfield services companies are faced with the necessity of constantly improving the products and technologies that they offer to oil-and-gas companies. The need to ensure continuous supplies of oil and gas in the necessary volume demands the use of first-class technologies, products, systems and services. The development of new deposits, formations with unknown conditions and more complex geology demands the use of more advanced technologies that are capable of adding value. Under these conditions, it is important that service companies offer their clients the required engineering solutions and services at competitive prices, executed to high standards of quality and efficiency and in compliance with the norms of industrial and environmental safety.
Integra Group plans to continue investing in the upgrade of its existing equipment and technologies. Our experience, potential and geographic presence already allow us to offer customers the optimal set of services.
By unifying processes
During the process of integration Integra Group introduces uniform production and organizational standards for each of the acquired companies, to ensure the efficiency in the areas of financial reporting, HSE, and to improve operational and financial indicators of the acquired companies. For example, centralized marketing and business development groups were created during the process of reorganization of our oilfield services business. This will help to develop stronger relations between the Company and our customers, to have a better feel for market trends and to engage actively in cross marketing of our oilfield services and the oil and gas equipment we manufacture. At the same time, the Company is working to improve the efficiency of personnel through multifaceted training.
By consolidating assets
Up to now the Company has mainly used a strategy of acquisitions to increase its market share. Taking into account the trend towards consolidation on the oilfield services market, we are planning to continue investing in the acquisition of private oilfield services companies that have quality production facilities and highly qualified work force.
By diversifying products and services
Consolidation of oilfield service companies under Integra Group in 2006 has allowed us to expand our geographic footprint, to diversify services, and to expand the list of equipment offered.
In this way, Integra Group is gradually implementing its plans to provide a full range of oilfield services and capturing the opportunity to generate revenue through the entire life cycle of a well.


